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Bruce L. Simon

Location: San Francisco, California
Phone: 415-400-7700
Fax: 415-433-9008
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Bruce L. Simon is a Partner Emeritus at Pearson, Simon & Warshaw, LLP and has lead the firm to national prominence. Mr. Simon specializes in complex cases involving antitrust, consumer fraud and securities. He has served as lead counsel in many business cases with national and global impact.

In 2013, Mr. Simon was chosen as one of the Top 100 attorneys in California by the Daily Journal. He received a CLAY award from California Lawyer magazine as one of the attorneys of the year for his work in the In re TFT-LCD (Flat Panel) Antitrust Litigation trial and settlements. and was also selected as one of the seven finalists for Consumer Attorneys of California's Consumer Attorney of the Year award. Mr. Simon was included in the Top 100 for Super Lawyers, and has been selected as a Super Lawyer ten years in a row. He also received a Trial Lawyer Excellence award in Chicago from the Law Bulletin for the settlement reached in In re Potash Antitrust Litigation (II) . He has attained Martindale-Hubbell's highest rating (AV) for legal ability and ethical standards.

Mr. Simon was co-lead class counsel in In re TFT-LCD (Flat Panel) Antitrust Litigation, a case where he and the firm obtained $473 million in settlements. He was also co-lead trial counsel in that case and obtained an $87 million jury verdict before trebling. TFT-LCD is considered to be one of the largest antitrust MDL class actions in the United States.

Mr. Simon was also co-lead counsel in In re Potash Antitrust Litigation (II), a case which challenged a decades old international cartel that controlled one of the primary ingredients in fertilizer. The case resulted in $90 million in settlements for the direct purchasers. Before the case settled, a panel of the Seventh Circuit reversed the trial court's upholding of the complaint. However, in an en banc review by the Seventh Circuit, Mr. Simon presented oral argument and achieved a unanimous 8-0 decision denying the defendants' motion to dismiss. The opinion issued by the Court is one of the most significant decisions regarding the scope of international antirust conspiracies.

Mr. Simon also recently represented a generic brand drug company in an individual case alleging that the brand name manufacturer had filed false citizens petitions to delay the entry of the generic drug unto the market. The case resulted in a significant confidential settlement right before trial.

Current Cases:

Mr. Simon currently serves as co-lead counsel or on the executive committee in the following cases:

  • In re Broiler Chicken Antitrust Litigation (N.D. Ill.)
  • In re Pork Antitrust Litigation (D. Minn.)
  • North American Soccer League, LLC v. United States Soccer Federation, Inc., and Major League Soccer, L.L.C. (E.D.N.Y.)

Reported Cases:

  • Minn-Chem, Inc. et al. v. Agrium Inc., et al., 683 F.3d 845 (7th Cir. 2012)


  • University of California, Hastings College of the Law, San Francisco, California - J.D. – 1980
  • University of California, Berkeley, California - A.B. – 1977

Bar Admissions:

  • California
  • Supreme Court of the United States
  • Ninth Circuit Court of Appeals
  • Seventh Circuit Court of Appeals
  • U.S. District Court, Central District of California
  • U.S. District Court, Eastern District of California
  • U.S. District Court, Northern District of California
  • U.S. District Court, Southern District of California

Recent Publications:

  • Matthew Bender Practice Guide: California Unfair Competition and Business Torts, LexisNexis, with Justice Conrad L. Rushing and Judge Elia Weinbach (Updated 2013)
  • The Questionable Use of Rule 11 Motions to Limit Discovery and Eliminate Allegations in Civil Antitrust Complaints in the United States, ABA International Cartel Workshop February 2012, with Aaron M. Sheanin
  • Class Action for Health Professionals, chapter from Advocacy Strategies for Health and Mental Health Professionals, Springer Publishing Co., 2011, with Thomas K. Boardman, Stuart L. Lustig, Editor
  • The Collaboration Between Public Entities and Private Counsel: Prosecuting Cases that Otherwise Might Not Be Brought, Competition, Vol. 19, Issue 2 (Fall 2010)
  • Strategies for Contending with the Continued Decline in Civility in the Legal Profession, Consumer Attorneys of California, Don L. Galine Hawaii Seminar, November 30, 2010
  • Reverse Engineering Your Antitrust Case: Plan for Trial Even Before You File Your Case, Antitrust, Vol. 28, No. 2, Spring 2014.

Professional Associations and Memberships:

  • California State Bar Antitrust and Unfair Competition Section, Advisor and Past Chair
  • ABA Antitrust Section Plaintiffs Task Force, Co-Chair
  • ABA International Cartel Workshop, Steering Committee
  • American Association for Justice, Business Torts Section, Past Chair
  • Business Torts Section of the American Trial Lawyers Association, Past Chair
  • Cambridge Antitrust Forum
  • Hastings College of the Law, Board of Directors
  • Public Justice Foundation
  • Bar Association of San Francisco

Community Service:

  • Special Counsel to the California State Senate Committee on Insurance
  • San Mateo County Civil Litigation Committee for the Establishment of the Complex Department of the Superior Court
  • The Legal Aid Society – Employment Law Center, Board Member
  • Hastings College of the Law, Board of Directors
Los Angeles:(818) 788-8300
San Francisco:(415) 433-9000
Minneapolis:(612) 389-0600

The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship.

Pearson, Simon & Warshaw, LLP

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Phone: (818) 788-8300
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Phone: (415) 433-9000
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Phone: (612) 389-0600

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